Fonts matter more than we think


Source of photo: Design cuts

Some may think it’s appropriate, those do not understand the proper usage of a particular font to deliver the message that the words are supposed to. 


One will use a gory font to express the appropriate message for a horror or suspense. The Goosebumps logo is a little spooky and gruesome. This is appropriate as the series is a mixed genre of supernatural, thriller and horror. It is also playful as the target audience is mainly children. 

You won’t use that type of font on a happy children’s book, as it will send a wrong message. 


The fonts used on baby einstein books are playful, simple so that it’s easy to read and the font is also welcoming.

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